Director's Message


A warm welcome to Kwong Cheong Thye!

I am Choo Wai Luen, the Managing Director of Kwong Cheong Thye and also the 4th generation of the Choo family.

I am very glad that Kwong Cheong Thye, under the able leadership of my forefathers and my current management team, has evolved successfully from a small family operated business into an organization with a wide international distribution network. Our product range has also grown from our signature Soya Sauce to include Chilli Sauce, Seasoning Sauce and other food items such as Mooncakes, Noodles and Yusheng.

Today, with the efforts of everyone in the company, our products are found not only in kitchens of restaurants and hotels, but also in the kitchens and on the dining tables of many families in Singapore, Hong Kong, Japan and many other countries. All these years, we have been committed to innovation and we pride ourselves in providing the best quality products and services for all our customers. I like to take this oppurtunity to thank all our loyal customers for your support and I hope that you will continue to support us. For those who are meeting us for the first time, I hope that you will give us a chance to build a fulfilling long-term relationship with you.

Thank you.

Mr. Choo Wai Luen
Managing Director