Vision & Mission


To be a globally recognised maker of fine food products, and as a brand that customers' expectations and extend the heritage of the brand.


Our brand mission is driven by the following elements:

  • We are committed to provide the best quality products to all customers, by constantly innovating our production processes and products.
  • We seek to provide the best customer service to all, by recognising the differences in the needs and accomodating those differences.
  • We hope to bring the positive spirit of the brand's tradition to all customers, by remaining true to the company values.

Awards & Certifications

Distribution Network

Through our extensive distribution partners, Kwong Cheong Thye products are readily available in the following countries:

  • Malaysia
  • Indonesia
  • China
  • Japan
  • Holland
  • Philippines
  • Middle East
  • United Kingdom
  • Hong Kong
  • Australia
  • Myanmar
  • Europe